Posted on Feb 2nd 2018
One of Arts Council of Wales’s portfolio organisations has adopted a new name and look for 2018. ‘Peak’ is now the working name for Arts Alive Wales.
During the 30 years since it was founded, the Crickhowell-based charity has worked with professional artists and communities of the Black Mountains region, responding to the rural environment through visual arts and creative writing. Creative Director Rebecca Spooner hopes that the name and look will help promote the whole organisation and its work to a wider audience.
‘Peak seemed a natural choice for us. It is short and memorable, pointing to our unique rural location and the growing ambition of our work.’
Cardiff-based designer Mark James created the mountain contour logo. The name ‘Peak’ derives from the charity’s existing programme of artist-led projects, which have featured collaborations with Canal & Rivers Trust, Green Man Festival, Brecon Beacons National Park and Abergavenny Food Festival over the past four years.
Peak joined Arts Portfolio Wales in 2016, and this year is launching its 30th anniversary fundraising appeal to develop its work with Children and Young People in Powys, Blaenau Gwent and Monmouthshire. Other major UK funders, such as BBC Children in Need, Ffilm Cymru and the Health Lottery, are also supporting Peak projects in 2018.
Among the new projects is Illumine, a year-long digital training project commissioned by Powys County Council. Recruitment has begun to find Young People (aged 16 – 25) who will develop skills in digital media to record the people, places, heritage and environment of the Brecon Beacons National Park. The project will offer eight bursaries to Young People ambitious to learn digital skills and discover the creative industries, and include those who are facing barriers to participation due to their wellbeing or learning needs.
While digital technology is playing an increasing role alongside the traditional artforms in Peak’s 2018 programme, Chief Executive Justine Wheatley says that the organisation’s ethos remains unchanged.
‘Participation in the arts is at the heart of everything we do, creating opportunities for those with least access, especially for children and young people of all abilities and backgrounds.’
Peak’s Spring programme is out now. The new website www.peak.cymru is live on 1st February 2018.